Newsletter December 2019

Since December 2018 the Italian NGO Tamat has been engaged in Mali with a project aimed at raising awareness among youngsters and people intending to migrate, on the risks of irregular migration and development opportunities existing in the country.

The Blog is one of the tools managed within the TAMA 365 communication campaign that is characterized like a multi-channel campaign as it serves different tools between analogue and digital.

We live in the age of images, where communication is increasingly conveyed through photographs, illustrations and videos. This happens because images have an intrinsic quality: they have the gift of arousing emotions. Within the communication campaign TAMA 365, created within the AwArtMali project, the images have been and will be used and declined, according to the different tools used: posters, blogs, app and documentary videos.

The AwArtMali project aims to contribute to the change of perceptions and behaviour of Malian people looking to irregular migration towards the EU as the only solution to their socio-economic problems. I this context, we find the information campaign TAMA365 that is characterized by being a multichannel campaign able to use the traditional tools of art and culture still alive in the Malian people.

The AwArtMali project aims to contribute to the change of perceptions and behaviour of Malian people looking to irregular migration towards the EU as the only solution to their socio-economic problems. To achieve this goal, the project adopts a multi-stakeholder approach through a multi-channel awareness raising campaign and a range of training activities.

The AwArtMali project aims to contribute to the change of perceptions and behaviour of Malian people looking to irregular migration towards the EU as the only solution to their socio-economic problems. To achieve this goal, the project adopts a multi-stakeholder approach through a multi-channel awareness raising campaign and a range of training activities.

Although Africa is one of the poorest continents in the world, in the last decade the number of mobile phones (and smartphones) has also grown considerably for very different reasons.